Buyer Loyalty is a Two-Way Street

In my 9 years as a broker, my database has not always been flush with clients. Starting out in early 2006 was challenging since it takes time for seeds to grow.  Being new to town and looking much younger than my age of 26 did not help.  Just as I started …

Disclosures to Buyers Reduced as Lenders Ask for More and More

It has become the expectation in a residential real estate transaction that the seller of a property in a standard sale should notify buyers of all known material facts about their property.  While there is often plausible deniability as to what is “known” and differences in opinion as to what is …

Interest Rates Need To Go Up

At this point the government has done all they can to stimulate housing and they have done a good job.  Financial incentives for buyers, encouraging banks and underwater homeowners to do short sales, refinances and principal reductions to prevent some foreclosures.  Great job, gov’t, but we need to take a step back and …

As Market Rebounds, Overpriced Listings Return

We are starting to see a resurgence of overpriced listings, not just in Playa Vista, but everywhere.   Back in the good ol’ days, (2000-2005), people would overprice their homes and buyer’s would get in line to pay.  Who could blame them?  It was what the market would bear.  Buyers who …

HOA Dues and Buyer Perception of Value

It is no secret that Playa Vista has higher than average HOA dues for Los Angeles with combined dues ranging from high $400’s/month to low $1,000’s/month.   While you tend to get what you pay for, this added cost, which people argue is not tax deductible, clearly has an effect on buyer …

Two New 2 Bedroom Listings

With the stronger market, two new homes were listed today as STANDARD sales.  Incidentally, both are unit #103.  A year ago, I believe these may have been listed in the $400’s or not listed at all, but with the new higher prices, we have a little bit of decent inventory: Villa …

Rare, 3 Bedroom/3 Bath Single Level Generates Significant Interest

The Dorian is unquestionably the most prestigious building in Playa Vista.  Even the neighbors at Chatelaine would (or should) admit that Standard Pacific’s version 2.0 45 unit condo project is not only 4 years newer, but is a tad spicier.  While no one can argue Dorian’s appeal, Standard Pacific did …

Prices Set to Rise in Playa Vista

After several years of price declines, the demand/supply ratio has shifted in 2012.  Pent up demand combined with affordability and consumer confidence in addition to optimism on Playa Vista’s reputation moving forward has contributed to an inventory shortage that will be observed as median price increases before EOY 2012. For 2 bedrooms …

Retail Center for Phase II Moving Forward

The California Supreme Court recently declined to hear the legal challenge to the 111-acre Village at Playa Vista, paving the way for a central shopping area providing for wide ranging services such as grocery shopping, pharmacy, restaurants, and a movie theater that the area has lacked.  This commercial element had been in the works for years …

Recent Trends in Buyer Demand in Playa Vista – A Plea to Developers of Phase II

In the last few months, I have noticed a few things about buyer demand trends in Playa Vista: – 2 bedroom units under $450,000 are scorching, even smaller ones. – 1 bedrooms are less in demand than previously, probably due to the large drop in prices for small 2 bedroom …

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