Why This Summer Could Be Playa Vista’s Smartest Selling Season Yet

If you’ve ever thought “spring is the best time to sell,” you’re not alone – it’s long been real estate gospel. But Playa Vista is no ordinary market, and this summer may be shaping up to be surprisingly strong for sellers who are ready to make a move.

As a local broker here in Playa Vista, I’ve been keeping a close eye on our neighborhood’s trends, and what I’m seeing heading into Summer 2025 makes a strong case for rethinking the seasonal playbook.

Here’s why:

Winter-Spring 2025 Has Been Slower Than Expected

Historically, spring listings fly off the market, but this year, we’re seeing properties take longer to sell compared to last year. In Spring 2024 (March–June), the average Days on Market (DOM) was 51 days, with the median at 23. But in many recent listings this year, we’re trending above that, especially for homes that aren’t priced or staged perfectly out of the gate.

The early part of 2025 has seen economic and political turbulence as well as a local natural disaster. These events and the resulting slower pace of sales may discourage some homeowners from listing, but here’s the twist: it could create a golden opportunity for sellers this summer.

Summer Buyers Are Motivated and Focused

Summer may not always have the volume of buyers as spring, but the buyers who are active in July and August are serious. Many are families hoping to settle before the new school year. Others are relocating tech professionals timing moves around mid-year job transitions.

It might be surprising to learn that in Summer 2024, we saw 49 sales, compared to just 33 in spring, but with a shorter average DOM of 27 days and a median of 17 – far quicker than spring.

And since Playa Vista attracts a lot of buyers relocating within the Westside, timing matters. They want to be settled now, not window-shopping six months ahead. Fewer browsers. More closers.

Playa Vista Shows Off Best in Summer

Let’s face it: Playa Vista sells a lifestyle, not just square footage. And that lifestyle shines brightest from June through September.

The parks are full, farmers market is buzzing, Runway is alive with energy, and outdoor spaces like patios and rooftops finally get their moment to shine.

If your home has outdoor features, even a balcony with a breeze – summer is your runway.

Interest Rate Psychology Is Shifting

Buyers in early 2025 were cautious. The buzz around interest rates kept many on the sidelines, hoping for a major drop. But as the Fed signals fewer cuts than expected, and with future inflation expectations higher due to potential tariffs, as well as the related bond market volatility, more buyers are shifting mindset from “wait and see” to “lock in now before it climbs again.”

This change creates urgency, especially among those who’ve been watching the market for months. The pool may be smaller, but it’s hungrier.

Pro Tips for Summer Sellers:

• Highlight lifestyle in your marketing: Include photos and mentions of concerts, walkability, and summer activities.
• Stage for sunshine: Open those windows, add greenery, and set up outdoor furniture. Let buyers feel the season.
• Price it smartly: Summer buyers are savvy. Lean on comps from the past 60–90 days, not just spring averages.
• Be ready to move fast: If priced right, your listing may move in weeks, not months.

Final Thought

Playa Vista isn’t your typical market, and 2025 isn’t your typical year. If you’re considering selling, don’t sleep on summer. With less competition, lifestyle in full bloom, and buyers ready to act, this may be your best window to stand out.

Curious what your home might be worth, or just want to talk strategy? I am a PV homeowner and have been selling in the community since 2006 and would be happy to chat.