Price Per Square Foot – The Most Overrated Metric in Valuing Residential Real Estate

There are a lot of misleading metrics in real estate, but the most misused or irrelevant one that is so commonly referred to when attempting to value a property is price per square foot. Price/sf is only useful in valuation when comparing properties that are apples to apples or when …

Where is the Playa Vista Market Heading?

It is inaccurate to speak of the real estate market in general in terms of good, bad, or otherwise. Markets vary by location, price point, and localized supply and demand trends. It is similarly inaccurate to refer to the Playa Vista market in general terms since there are wide array …

Drop in Interest Rates Spurs Market Enthusiasm

The Playa Vista real estate market has rebounded from a dreadful second half of 2018 and a lukewarm first couple of months of 2019 to become red hot in late March and early April. While some of this may be attributable to the finally dry weather conditions, this seems mainly …

Stock Market Implosion Threatens Real Estate Values

In recent weeks, major U.S. stock markets have lost between 16-26% of their value. A 20% loss in value is considered a bear market, so we have now entered that territory in the NASDAQ and are close with the Dow Jones and S&P 500. After nearly 10 years of a …

The Santa Slump – Why December Should be the Best Month to Buy a Property

After participating in a few slow open houses in Playa Vista this weekend, it got me thinking, why isn’t home buying more popular in December? While there are obvious reasons why it could be inconvenient to buy in December – shorter days, worse weather, shopping and social obligations, or waiting …

How Will The SoCal Fires Affect the Playa Vista Real Estate Market?

For the past week, Ventura County and Malibu have been suffering from one of the worst fires these locations have ever seen. While the Camp Fire in Northern California is the most destructive ever in terms of loss of life and property damage, the Woolsey Fire located in Malibu, and …

Is it a Good Time to Buy in Playa Vista? The Objective Case that it is.

If you’ve been reading my blog, you might have noticed that I sometimes take contrarian positions, which in a hot real estate market, might appear negative. Being negative is not the point. The point is to challenge group think that often occurs in real estate markets and to introduce new …

This is Not Your Mother’s Real Estate Market

I admit it. It has been pretty easy to sell real estate in Playa Vista from 2011 to 2017. There are things I would do to prepare properties to show better, create the best leverage, negotiate the best deal, and create the best experience for my clients, but honestly, some sales that were layups …

Supply Coming Back With a Vengeance in Playa Vista. Inventory Mix in LA Fails to Satisfy Buyers

As of this writing, inventory is up significantly in Playa Vista with 31 single family homes and condos on the market. Granted it is late summer when supply tends to peak, but this is a dramatic increase in active listings from the teens, which had been consistent through much of …

First Half Observations of the Playa Vista Market

We have reached the halfway mark in 2018, which is unbelievable. Are years getting shorter? It has been an unremarkable, albeit steady, year so far in Playa Vista with modest price gains and still low inventory. New construction at The Collection, Jewel, and Seabluff continues to trickle out giving buyers …

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